Outperform franchise competitors at a fraction of the cost.
Upgrade your hotel with a low cost brand marketing renovation.
Click here for the truth about hotel franchising
For years, hotel owners seeking increased reservations have had two choices. Go it alone and struggle against corporate chain giants or cope painfully with franchise fees and costly demands.
As you consider the worth of a new brand, it is important to know that no matter where a hotel is located, an average of 80% of its revenue comes from its own efforts; location, service, reputation, amenity/quality level and hard earned direct loyal business.
The true role of a franchise, brand, chain or reservation provider is to be a source of new business that a hotel cannot access on its own. So, it all comes down to determining the true measurable profit from your external sales force.
Few people know that most national franchises sell an average of 4% of your total available rooms; yet charge an average of 15% of your total revenue. That means that the average US 100 room midscale hotel pays nearly $300,000 per year in franchise fees, regardless of the fact that your franchise contribution continues to decline each year.
Required structural renovations such as approved breakfast bars, bathroom fixtures, corporate property management systems and brand compliance such as bedding; flat screen TVs, etc. can sometimes run an additional $200,000 per year. That's like having a partner who takes 1/3 of the revenue while leaving the liabilities to you.
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As you consider the worth of a new brand, it is important to know that no matter where a hotel is located, an average of 80% of its revenue comes from its own efforts; location, service, reputation, amenity/quality level and hard earned direct loyal business.
The true role of a franchise, brand, chain or reservation provider is to be a source of new business that a hotel cannot access on its own. So, it all comes down to determining the true measurable profit from your external sales force.
Few people know that most national franchises sell an average of 4% of your total available rooms; yet charge an average of 15% of your total revenue. That means that the average US 100 room midscale hotel pays nearly $300,000 per year in franchise fees, regardless of the fact that your franchise contribution continues to decline each year.
Required structural renovations such as approved breakfast bars, bathroom fixtures, corporate property management systems and brand compliance such as bedding; flat screen TVs, etc. can sometimes run an additional $200,000 per year. That's like having a partner who takes 1/3 of the revenue while leaving the liabilities to you.
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Magnuson Grand Hotels Offers owners of upscale service hotels & resorts highest visibility brand positioning to? clearly communicate the value of your hotel's service and quality to upscale business, group and leisure travelers worldwide.
Magnuson Hotels Offers owners of mid-scale service hotels & resorts highest visibility brand positioning to clearly communicate the value of your hotel's service and quality to mid-scale business, group and leisure travelers worldwide.
M Star Hotels Offers owners of upper economy hotels highest visibility brand positioning to clearly communicate the value of your hotel's service and quality to value-conscious business, group and leisure travelers worldwide.
In today's unstable economy, there is no lower cost way to upgrade your hotel than with a brand marketing renovation from Magnuson Hotels. Hotels branded with one of Magnuson Hotels' 3 brands achieve at least a 10% higher average rate than unbranded independents, and Magnuson branded hotels consistently outperform franchised competitors at a fraction of the cost.
Magnuson Hotels has no safety nets. Like you, we are both in the hotel business, which means that we are focused completely on selling rooms. Like you, we have to get up early every morning to sell rooms or nobody gets a paycheck!
- No brand fees; all direct revenue to hotel is royalty free.
- Full brand representation across all global markets without the costs & requirements of franchise brand affiliation.
- Three brand segments include:
- Magnuson Grand Hotels - upscale hotels & resorts.
- Magnuson Hotels - midscale hotels & resorts.
- M Star Hotels - economy and upper economy hotels/motels.
- Brand Marketing Services - $25,000 Value. Magnuson Hotels provides complete custom rebranding services at no additional charge including brand design for signage, billboards, new website, letterhead, business cards and marketing materials. A national marketing campaign will announce your upgrade to the Magnuson Hotels brand.
- Gain the highest market share/performance within your competitive set by communicating to consumers and travel agents that your hotel's service and quality are backed by the standards of Magnuson Hotels, the world's largest independent hotel group.
- Magnuson Hotels brand affiliates qualify for a cash brand rebate every six months.
