I want to leave my hotel franchise & need a new brand.
Magnuson hotel branding helps hotel owners outperform franchise competitors at a fraction of the cost.
In today’s unstable economy, there is no lower cost way to upgrade your hotel than with a brand marketing renovation from Magnuson Hotels.
Hotels branded with one of Magnuson Hotels’ 3 brands achieve at least a 10% higher average rate than unbranded independents. Become a Magnuson brand now.
The Magnuson hotel branding advatages:
- Free 24-hour activation on the world's largest GDS/Internet reservation system.
- No long-term agreement.
- "Pay as you go" fees tied directly to audited bookings produced.
- No brand fees; all direct revenue to hotel is royalty free.
- Full brand representation across all global markets without the costs & requirements of franchise brand affiliation.
- Three brand segments include: upscale hotels & resorts; midscale hotels & resorts; economy and upper economy hotels/motels.
- Brand Marketing Services - $25,000 Value. Magnuson Hotels provides complete custom rebranding services at no additional charge including brand design for signage, billboards, new website, letterhead, business cards and marketing materials. A national marketing campaign will announce your upgrade to the Magnuson Hotels brand (media release example).
- Gain the highest market share/performance within your competitive set by communicating to consumers and travel agents that your hotel's service and quality are backed by the standards of Magnuson Hotels, the world's largest independent hotel group.
- Magnuson Hotels brand affiliates qualify for a cash brand rebate every six months
With this hotel marketing plan, you receive all of the following services:
Magnuson Brands
Magnuson Grand Hotels Offers owners of upscale service hotels & resorts highest visibility brand positioning to? clearly communicate the value of your hotel's service and quality to upscale business, group and leisure travelers worldwide. Click here for more...
Magnuson Hotels Offers owners of mid-scale service hotels & resorts highest visibility brand positioning to clearly communicate the value of your hotel's service and quality to mid-scale business, group and leisure travelers worldwide. Click here for more...
M Star Hotels Offers owners of upper economy hotels highest visibility brand positioning to clearly communicate the value of your hotel's service and quality to value-conscious business, group and leisure travelers worldwide. Click here for more...
Complete GDS coverage
Highest strength GDS coverage in the world, accessing 100% of the global travel agency market; over 650,000 worldwide GDS travel agents via Amadeus, Galileo, Sabre, Apollo, & Worldspan. You will be available for booking to every major corporation, government buyer and international travel agency in the world.Magnuson Hotels will personally manage your pricing, promotions, and provide targeted GDS marketing to grow non-leisure corporate, government, military, AAA AARP, group and association business.
Expedia global visibility
Free expanded global visibility for your hotel across Expedia, Inc. the world’s largest online travel company. Connect your hotel to more than 50 million monthly visitors on over 90 Expedia® - and Hotels.com® - branded sites worldwide as well as the Expedia Affiliate Network of more than 10,000 active affiliates.
Additional exposure in leading U.S. discount travel site Hotwire®; leading agency Venere.com™; Egencia®, the world's fifth largest corporate travel management company; the world's largest travel community TripAdvisor®; destination activities provider ExpediaLocalExpert®; luxury travel specialist Classic Vacations®; and China's second largest booking site eLong™. Expedia also powers bookings for some of the world’s leading airlines and consumer brands, through Expedia® Affiliate Network.
Over 2,000 internet booking channels
Priority position included at no additional cost across over 2,000 Internet booking channels including Expedia, Google, Priceline, Tripadvisor, Orbitz, Hotels.com, Hotwire, Travelocity, Yahoo and major airlines websites.
24/7 pricing, promotions & review services
Be a price maker, not a price taker with 24X7access to your own personal market specialist dedicated to helping you outperform every market competitor at the lowest cost available. No longer will you react with price cuts that kill your profits. Magnuson Hotels’ strategic pricing & revenue management services use nearly a decade of market data to identify optimal strategies to ensure that your hotel investment achieves above market performance, no matter what the economic conditions.Whether you are a small seaside resort, or a massive city center hotel, we will increase your overall occupancy year-round by expanding your sources of business to include corporate, government, groups, as well as higher leisure volume.
Your Magnuson Hotels market specialist will personally recommend pricing, promotions and negotiate the highest position for you in the biggest booking channels. Because 70% of bookings are affected by online reviews, we will also manage your quality and customer satisfaction rankings across all online review sites to attain the highest occupancy and room rates. The average guest will pay 10% more for a hotel with good reviews.
Google / Tripadvisor website
Grow low cost direct bookings from the fastest growing Internet channels with a free personal Google Hotel website with active booking engine; linked to Tripadvisor and Google Maps. You will be found on Google Maps, Google Places, Google Hotel Finder, and cross referenced with Tripadvisor, the world’s number one travel website. |
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Facebook / Twitter social marketing
Let the entire world know about your hotel, whether it is a new promotion, renovation, or the fact that you are awarded rave traveler reviews. Magnuson Hotels provides free Facebook / Twitter social marketing from the fastest growing Internet markets; nearly 1 Billion global Facebook members and Twitter users.
Google, Yahoo & Bing search engine marketing
Your hotel will be marketed directly to the fastest growing low cost channels with Google, Yahoo, and Bing search engine marketing across 100% of search engine market.
Press release services
Want to tell the world about a renovation, special event, promotion, discount or something new at your hotel?Magnuson Hotels provides affiliates with free publicity services, so you can share your news worldwide via Magnuson Hotels's global media network including CNN, BBC, NBC, CBS, Associated Press, Google News, HSyndicate, Hotel Business, Lodging, Twitter, Facebook and other news outlets.
Increase low cost repeat stays with STAR Club, a no-cost frequency program offering private-access rates directly with special offers to the world’s largest independent hotel customer base.
Corporate & Group Marketing
Increase high volume corporate and group bookings, with direct exposure to the multi-Billion dollar US and International business, association and leisure markets. Your hotel will be marketed directly to 100% of the global corporate business buyers, and personal direct booking services are included.
Increase your rates and occupancy with corporate, government, military, AAA, AARP, group and association business via Travel Agent Direct. Travel Agent Direct markets your hotel to 100% of the growingindependent travel agent industry, which means agents can book your hotel direct via Magnuson Hotels.
Travel Agent Direct means higher room rates, with lower costs, as Travel Agent Direct bookings do not include the expense of GDS fees.
Magnuson Marketplace
Your affiliation with Magnuson Hotels includes free access to the following money-saving programs:
Free local market performance reports from Smith Travel Research. Through the utilization of STR benchmark reports, Independent hotel owners are no longer at a disadvantage to larger chains.
STR provides affiliate owners with the following benefits:
- Understanding of property performance against market competition.
- Business strategy decisions.
- Align your ADR with market trends.
- Evaluate your current occupancy levels to that of previous years.
- Comparison of your property performance against local market and price segment averages through analysis of:
- Occupancy
- Average Daily Rate (ADR)
- Revenue Per Available Room (RevPAR)
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Magnuson Printing has leveled the playing field by providing your hotel with an opportunity to compete head-to-head against large hotel chains. Now you don't have to be part of an expensive franchise to experience professional and high quality marketing materials.
Magnuson Printing provides lowest cost national pricing with easy and affordable access to professionally designed marketing materials that can be delivered right to your doorstep. Magnuson Printing's branded template design system ensures the highest quality design for all 3 brand levels by allowing the hotelier to upload copy and photos into pre-designed layouts that can be chosen. Then simply choose a quantity desired and shipping method. The low cost and high end look is an industry first with total content control by the hotelier.
- Business Cards & Complete Stationery Package
- "Do Not Disturb" Door Hangers
- Door Key Cards
- Key Card Holders
- Room Note Pads
- Promotional Rack Cards
- Flyers
Have your own artwork or want another type of piece? It's easy to upload and use your own artwork while enjoying the low Magnuson Printing cost in our robust print printing system. Re-orders are a snap since all of your past orders are saved!
Magnuson Hotels and HD Supply take pride in helping hotel owners cut costs with guaranteed lowest published, maximum-discount price on any item ordered from HD Supply's national catalog. A 50-room property has the potential save more than $2,500 per year! With inexpensive renovation and upkeep solutions, your hotel can upgrade for less and get higher room rates. Program benefits include:
- Lowest prices (Average of 14% discount from first level price)
- Free next day delivery in most areas, with minimum purchase.
- Exposure to top brands.
- Order supplies via phone, FAX, or online.
- Personalized service. A team of managers are available to assist in the service areas of delivery, inventory management, credit and accounting.
Liberty Group is a direct hotel-management company that can assist you in a purchase/sale, training of your associates, and maximizing your hotel’s potential. Liberty places special emphasis on measurable and effective sales & marketing programs for your hotel. Their focus on local, regional, and national exposure and a personalized sales action plan ensures active promotion of your hotel on a quantifiable basis. They employ state-of-the art sales and marketing software to assist with contract administration and productivity at the property level, while informing clients of progress every 30,60, and 90 days to ensure you realize the value of an on-going marketing campaign. Contact them today for learn how the Liberty Group can take your hotel to the next level.
Magnuson Control Center
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No technology or training is required, so you can focus on running your hotel. All reservations can be delivered via FAX, email or PMS interface with credit card guarantees, so you collect the room fees directly from the customer.
